Global Internet Of Things (Iot) In Agriculture Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Internet of Things (IoT) in Agriculture Market Size

• The global internet of things (IoT) in agriculture market size was valued at USD 8.07 billion in 2024 and is expected to reach USD 26.64 billion by 2032, at a CAGR of 16.1% during the forecast period
• The market growth is primarily driven by the increasing adoption of advanced technologies in agriculture, such as precision farming and smart greenhouse systems, coupled with the need for enhanced productivity and resource efficiency in farming practices
• Rising demand for real-time data-driven decision-making, sustainable agricultural practices, and the integration of IoT devices with automated farming equipment is accelerating the adoption of IoT solutions, significantly boosting the industry's growth

Internet of Things (IoT) in Agriculture Market Analysis

• IoT in agriculture, encompassing connected devices and systems for monitoring and optimizing farming operations, is becoming a cornerstone of modern agriculture due to its ability to enhance productivity, reduce waste, and enable data-driven decision-making in both small and large-scale farming operations
• The growing demand for IoT solutions is fueled by the need for precision agriculture, increasing concerns over food security, and the push for sustainable farming practices that optimize water, fertilizer, and energy usage
• North America dominated the IoT in agriculture market with the largest revenue share of 42.5% in 2024, driven by early adoption of advanced agricultural technologies, high investment in R&D, and the presence of key industry players
• Asia-Pacific is expected to be the fastest-growing region in the IoT in agriculture market during the forecast period due to rapid urbanization, increasing adoption of smart farming technologies, and rising government initiatives to modernize agriculture
• The Hardware segment held the largest market revenue share of 58.7% in 2024, driven by the widespread deployment of sensors, drones, and IoT-enabled devices for real-time monitoring and data collection across farming operations

Report Scope and Internet of Things (IoT) in Agriculture Market Segmentation        

Internet of Things (IoT) in Agriculture Market Trends

“Increasing Integration of AI and Big Data Analytics”

• The Global Internet of Things (IoT) in Agriculture Market is experiencing a significant trend toward integrating Artificial Intelligence (AI) and Big Data analytics
• These technologies enable advanced data processing and analysis, providing deeper insights into crop health, soil conditions, and livestock monitoring
• AI-powered IoT solutions facilitate proactive decision-making, identifying potential issues such as pest infestations or equipment failures before they lead to significant losses
  • For instances, companies are developing AI-driven platforms that analyze soil and weather data to optimize irrigation schedules or predict crop yields, enhancing precision farming practices
• This trend enhances the value proposition of IoT systems, making them more appealing to farmers, agribusinesses, and agricultural cooperatives
• AI algorithms can analyze a wide range of data, including soil moisture levels, temperature variations, livestock behavior, and equipment performance, to provide actionable insights

Internet of Things (IoT) in Agriculture Market Dynamics

Driver

“Rising Demand for Smart Agriculture and Sustainable Practices”

• The increasing demand for smart agriculture solutions, such as real-time crop monitoring, automated irrigation, and livestock tracking, is a major driver for the IoT in Agriculture Market
• IoT systems enhance farm productivity by providing features such as precision farming, remote equipment diagnostics, and automated greenhouse controls
• Government initiatives, particularly in North America, which dominates the market, are promoting the adoption of IoT technologies to support sustainable farming and food security
• The proliferation of 5G technology and advancements in connectivity options such as Wi-Fi, Bluetooth, RF Technology, and Zigbee are enabling faster data transmission and more reliable IoT applications in agriculture
• Agricultural equipment manufacturers are increasingly integrating IoT solutions into machinery and offering IoT-based services for precision farming, dairy & livestock monitoring, and smart greenhouse management to meet market demands

Restraint/Challenge

“High Cost of Implementation and Data Security Concerns”

• The significant initial investment required for IoT hardware, software, and integration can be a major barrier to adoption, particularly for small and medium-sized farms in emerging markets such as Asia-Pacific, despite it being the fastest-growing region
• Deploying IoT devices across large farms or retrofitting existing equipment with IoT solutions can be complex and costly
• Data security and privacy concerns are a significant challenge, as IoT systems collect and transmit sensitive data related to farm operations, crop yields, and livestock health, raising risks of breaches or misuse
• The fragmented regulatory landscape across different countries regarding data collection, storage, and usage complicates compliance for IoT solution providers and farmers
• These factors can deter adoption, particularly in regions with high cost sensitivity or where awareness of data privacy is growing

Internet of Things (IoT) in Agriculture market Scope

The market is segmented on the basis of offering, agriculture type, connectivity, farm size, and distribution.

• By Offering

On the basis of offering, the Global IoT in Agriculture Market is segmented into Hardware and Services. The Hardware segment held the largest market revenue share of 58.7% in 2024, driven by the widespread deployment of sensors, drones, and IoT-enabled devices for real-time monitoring and data collection across farming operations. These devices enhance precision and efficiency in agriculture, supporting applications such as soil monitoring, crop health assessment, and equipment management.

The Services segment is expected to witness the fastest growth rate of 18.2% from 2025 to 2032. This growth is driven by the increasing demand for farm management services, data analytics, and cloud-based platforms that provide actionable insights for farmers. Services such as predictive analytics and remote monitoring are enhancing decision-making, optimizing resource use, and improving yields.

• By Agriculture Type

On the basis of agriculture type, the Global IoT in Agriculture Market is segmented into Precision Farming, Precision Forestry, Dairy & Livestock Monitoring, Smart Greenhouse, Fish Farm Monitoring, and Others. The Precision Farming segment dominated with a market revenue share of 36.9% in 2024, owing to its extensive application in optimizing crop yields through real-time data on soil conditions, moisture levels, and crop health. Its ability to reduce resource wastage and enhance productivity drives its dominance.

The Smart Greenhouse segment is anticipated to experience the fastest growth from 2025 to 2032, driven by the increasing adoption of IoT-enabled sensors and automated systems for controlling environmental parameters such as temperature, humidity, and light. These systems enable precise management of greenhouse conditions, boosting crop quality and yield in controlled environments.

• By Connectivity

On the basis of connectivity, the Global IoT in Agriculture Market is segmented into Wi-Fi, Bluetooth, RF Technology, Zigbee, and Others. The Wi-Fi segment held the largest market revenue share of 37.9% in 2024, attributed to its widespread availability, high data transfer rates, and seamless integration with IoT devices for real-time monitoring and automation in agriculture.

The Bluetooth segment is expected to witness the fastest growth rate of 19.3% from 2025 to 2032, driven by its cost-effective, energy-efficient solutions for short-range communication. Bluetooth-enabled sensors are particularly beneficial for small to medium-sized farms, enabling affordable monitoring of equipment, livestock, and crops without extensive infrastructure.

• By Farm Size

On the basis of farm size, the global iot in agriculture market is segmented into large farms, small farms, and medium-sized farms. The Large Farms segment dominated with a market revenue share of 43.8% in 2024, driven by the extensive adoption of IoT solutions for fleet management, asset utilization, and real-time monitoring to maximize productivity and efficiency on large-scale operations.

The Small Farms segment is expected to witness significant growth from 2025 to 2032, fueled by the increasing accessibility of cost-effective IoT solutions such as Bluetooth-enabled sensors and cloud-based analytics. These technologies enable small-scale farmers to optimize resources, reduce costs, and improve yields, leveling the playing field with larger operations.

• By Distribution

On the basis of distribution, the Global IoT in Agriculture Market is segmented into Dealers and Direct-to-Consumer (D2C). The Dealers segment held the largest market revenue share of 60.2% in 2024, driven by their extensive networks and ability to provide tailored IoT solutions, technical support, and maintenance services to farmers across various regions.

The D2C segment is anticipated to grow rapidly from 2025 to 2032, driven by the increasing availability of user-friendly IoT platforms and devices that farmers can directly purchase and implement. The rise of e-commerce and digital marketplaces is facilitating easier access to IoT solutions, particularly for tech-savvy farmers seeking cost-effective options.

Internet of Things (IoT) in Agriculture Market Regional Analysis

• North America dominated the IoT in agriculture market with the largest revenue share of 42.5% in 2024, driven by early adoption of advanced agricultural technologies, high investment in R&D, and the presence of key industry players
• Farmers and agricultural businesses prioritize IoT solutions for optimizing crop yields, improving resource efficiency, and enhancing livestock monitoring, particularly in regions with diverse agricultural practices
• Growth is supported by advancements in IoT technologies, including smart sensors, cloud-based analytics, and connectivity solutions such as Wi-Fi and Zigbee, alongside rising adoption in both large and small farms

U.S. Internet of Things (IoT) in Agriculture Market Insight

The U.S. internet of things (IoT) in agriculture market captured the largest revenue share of 83.8% in 2024 within North America, fueled by strong demand for precision farming and smart greenhouse solutions. Growing awareness of data-driven farming benefits, such as real-time monitoring and resource optimization, drives market expansion. The trend towards farm automation and supportive government policies promoting sustainable agriculture further boost adoption across large and medium-sized farms.

Europe Internet of Things (IoT) in Agriculture Market Insight

The Europe internet of things (IoT) in agriculture market is expected to witness significant growth, supported by regulatory emphasis on sustainable farming and environmental conservation. Farmers seek IoT solutions that enhance crop monitoring, improve water efficiency, and ensure livestock health. Growth is prominent in precision farming and smart greenhouse applications, with countries such as Germany and France showing significant uptake due to advanced agricultural research and urban farming initiatives.

U.K. Internet of Things (IoT) in Agriculture Market Insight

The U.K. market for internet of things (IoT) in agriculture is expected to witness rapid growth, driven by demand for precision farming and dairy & livestock monitoring solutions in rural and peri-urban settings. Increased interest in farm efficiency and sustainability, coupled with rising awareness of IoT benefits for crop and livestock management, encourages adoption. Evolving regulations promoting smart agriculture influence technology choices, balancing innovation with compliance.

Germany Internet of Things (IoT) in Agriculture Market Insight

Germany is expected to witness rapid growth in internet of things (IoT) in agriculture, attributed to its advanced agricultural technology sector and high farmer focus on productivity and sustainability. German farmers prefer IoT solutions that optimize resource use and reduce environmental impact, such as smart sensors for precision farming and livestock monitoring. Integration of these technologies in large farms and innovative startups supports sustained market growth

Asia-Pacific Internet of Things (IoT) in Agriculture Market Insight

The Asia-Pacific region is expected to witness the fastest growth rate, driven by expanding agricultural modernization and rising investments in countries such as China, India, and Japan. Increasing awareness of internet of things (IoT) benefits for precision farming, fish farm monitoring, and smart greenhouses boosts demand. Government initiatives promoting digital agriculture and food security further encourage the adoption of internet of things (IoT) solutions across small, medium, and large farms.

Japan IoT in Agriculture Market Insight

Japan’s internet of things (IoT) in agriculture market is expected to witness rapid growth due to strong consumer preference for high-quality, technologically advanced solutions that enhance crop yields and farm efficiency. The presence of major technology providers and integration of internet of things (IoT)in precision farming and smart greenhouses accelerates market penetration. Rising interest in farm automation and data-driven agriculture also contributes to growth.

China Internet of Things (IoT) in Agriculture Market Insight

China holds the largest share of the Asia-Pacific internet of things (IoT) in agriculture market, propelled by rapid urbanization, increasing agricultural demand, and growing adoption of precision farming solutions. The country’s expanding agricultural technology sector and focus on smart farming support the adoption of internet of things (IoT) solutions for crop and livestock monitoring. Strong domestic manufacturing capabilities and competitive pricing enhance market accessibility.

Internet of Things (IoT) in Agriculture Market Share

The internet of things (IoT) in agriculture industry is primarily led by well-established companies, including:

• Sencrop (France)
• Pycno Industries, Inc. (U.K.)
• HARDWARIO a.s. (U.S.)
• GEA Group Aktiengesellschaft (Germany)
• Ag Leader Technology (U.S.)
• TeeJet Technologies (U.S.)
• DICKEY-john (U.S.)
• Delair (France)
• AKVA group (Norway)
• TOPCON CORPORATION (Japan)
• ScaleAQ (Norway)
• Innovasea Systems Inc. (U.S.)
• Afimilk Ltd. (Israel)
• AgEagle Aerial Systems Inc (U.S.)
• Hexagon AB (Sweden)
• Eruvaka Technologies Pvt. Ltd (India)

What are the Recent Developments in Global Internet of Things (IoT) in Agriculture Market?

• In March 2024, GroGuru and AquaCheck unveiled the world’s first fully integrated wireless underground soil sensor probe, revolutionizing irrigation management for farmers. Equipped with six sensors at varying depths, the probe measures soil moisture and temperature in real time and seamlessly integrates with GroGuru’s patented Wireless Underground System (WUGS). This breakthrough enables Continuous Root Zone Monitoring (CRM), helping farmers make informed decisions to optimize water use and improve crop health. With a 10-year battery life and simplified installation, the system enhances scalability and supports sustainable agriculture through AI-powered recommendations
• In March 2024, Topcon Positioning Systems and Tabula announced a strategic collaboration to integrate their technologies into a unified solution for ground-based fertilizer and spray applications. The partnership combines Tabula’s expertise in job management, compliance, and reporting with Topcon’s advanced auto-steering, spraying, and spreading equipment. This integration delivers a more streamlined and precise workflow for farmers and contractors, improving input accuracy and operational efficiency. Initially launched in New Zealand and Australia, the solution supports farms of all sizes and reflects both companies’ commitment to agricultural innovation and farmer-centric technology
• In January 2024, Deere & Company announced a strategic partnership with SpaceX to integrate Starlink satellite communication into its agricultural machinery. This collaboration aims to deliver high-speed internet connectivity to farmers in rural and remote areas, enabling them to fully utilize precision agriculture technologies. By equipping both new and existing equipment with ruggedized Starlink terminals and JDLink modems, farmers gain access to real-time data, remote diagnostics, and machine-to-machine communication. The initiative enhances productivity, sustainability, and operational efficiency, bridging the digital divide in underserved farming regions
• In July 2023, Aurea Imaging launched TMS TreeScout, the world’s first tractor-mounted sensor designed for precision orchard management. Powered by AI and 3D computer vision, TreeScout scans trees in high definition while mounted on standard farm equipment, enabling tasks such as blossom mapping, vigor scoring, and fruit counting. It integrates with existing RTK-GPS systems and orchard tools such as sprayers and pruners, allowing growers to deliver tailored care to each tree. By generating actionable prescription maps, TreeScout helps farmers boost yields, reduce input costs, and optimize labor—ushering in a new era of data-driven orchard intelligence
• In September 2022, agritech pioneer Cropin launched Cropin Cloud, the world’s first industry-specific cloud platform for agriculture. Designed to tackle challenges in digital adoption and data management, the platform integrates farm digitization tools, AI-powered analytics, and predictive intelligence to support stakeholders across the agri-ecosystem. Cropin Cloud combines Cropin Apps, Data Hub, and Intelligence modules to deliver actionable insights for farm operations, supply chain visibility, and climate-resilient agriculture. With access to the world’s largest Crop Knowledge Graph, the platform empowers agribusinesses, governments, and farmers to make smarter, data-driven decisions

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